Chinese Studies and Business Management BA

Core modules:

Chinese Language 1A

This module is focusing on receptive activities and written productive activities in Chinese language. It aims to enable students to acquire basic competence in grammar, reading, writing and translation both from and into Chinese skills. Every week carefully designed grammar structures and vocabulary will be introduced so that students will be able to do something practical in writing. Chinese characters and sentences are introduced from the earliest stages. 

20 credits

Chinese Language 1B

This module is focusing on interactive activities in Chinese. It aims to enable students to acquire basic competence in speaking and listening skills. Every week carefully designed grammar structures and vocabulary will be introduced so that students will be able to communicate in Chinese through a variety of activities. 

10 credits

Business Management in Context

This module introduces students to the impact that society has on business and vice versa. It seeks to develop students' awareness of the importance of considering and understanding the social context within which businesses and managers operate. Through a critical exploration of contemporary issues, it highlights the importance of socially responsible work practices and challenges participants to reconsider their preconceived notions of how business should operate.

20 credits

Business Economics

This module introduces the essential concepts of economics at an introductory level for non-economics specialists. Most of the module will focus on microeconomics, considering in particular the demand and supply model of markets, an analysis of production and costs within firms, profit maximisation and the firm's output decision, and the impact of market structure on price and quantity outcomes. The module will conclude with an introduction to macroeconomic analysis, focusing on key economic indicators such as the money supply, interest-rates, unemployment and inflation.

10 credits

Chinese Language 2A

This module is focusing on receptive activities and written productive activities in Chinese language. It aims to enable students to acquire basic competence in grammar, reading, writing and translation both from and into Chinese skills. Every week carefully designed grammar structures and vocabulary will be introduced so that students will be able to do something practical in writing Chinese characters and sentences are introduced from the earliest stages. 

20 credits

Chinese Language 2B

This module is focusing on interactive activities in Chinese. It aims to enable students to acquire basic competence in speaking and listening skills. Every week carefully designed grammar structures and vocabulary will be introduced so that students will be able to communicate in Chinese through a variety of activities. 

10 credits

Introduction to Behaviour at Work

This module is an introduction to psychological and behavioural approaches to the study of work and organisations. The major aim is to introduce students to some of the basic analytical tools and concepts from work psychology that encourage an understanding of the behaviour of individuals and groups in the workplace. The syllabus contains the following: Introduction to Organisational Behaviour, Individual Differences, Perception, Learning, Human Motivation, Job Satisfaction and Work Attitudes, Conformity and Obedience, Leadership, Groups at Work, the formal and informal organisation.

10 credits

Management Themes and Perspectives

The module introduces students to some of the key themes and perspectives within a number of different subject disciplines within management. Through a series of 4 two-week 'packages' the module will introduce students to key issues within marketing, sustainable development, operations management and strategic management. The module is designed to help students to start to identify the interconnections between the different disciplines within management and to see how differing perspectives tackle key contemporary challenges. The module will be delivered through a series of 2-week subject 'packages' by experts in the different disciplines. While the lectures will provide the foundation for student learning, this will be supplemented by guest speakers from within industry to apply concepts to actual business settings. Seminars will provide space for more detailed discussion of issues and topics covered during the module. Key skills sessions will also be interspersed between the different subject packages so that students will be able to develop these generic skills which they can utilise in the various assessments components and for which they will receive feedback.

20 credits

Core modules:

Chinese Language 3A

This module focuses on receptive activities and written productive activities in the Chinese language at the post-beginning to lower-intermediate level. It acts as a transition between the teacher-centred learning required for the acquisition of elementary and intermediate language skills, and the autonomous and self-directed learning required at more advanced levels. More grammar points are introduced and consolidated. Translation and functional reading skills are extended, with longer and more complicated texts.

20 credits

Chinese Language 3B

This module is focusing on oral and aural activities in Chinese language at at the post-beginning to lower-intermediate level. Every week students are made aware of and given the opportunity to practise spoken applications of specific themes, which is shared with the grammar and writing components.

10 credits

Organisational Behaviour

This module builds on and develops the basic concepts introduced in MGT120. Organizational Behaviour is concerned with understanding the effects of how workers think, act, and interact with each other. This involves considering a wide range of issues such as power, culture, gender and stress. However, to understand what happens inside organizations, it is also necessary to also take account of their external social, economic, and cultural environments/contexts. While considering the 'general principles' of Organizational Behaviour, this module will also relate them to issues of contemporary relevance, such as the growing importance of management by culture, and the move towards flexible working practices.

20 credits

Business Strategy

This course will introduce students to business strategy and the strategic management process. It seeks to enhance their understanding of the theories and practice of strategy. Students will be able to learn why, and how, companies make strategic decisions in the context of today's complex and dynamic world of business. Students will be introduced to various strategic analysis frameworks and learn how these can be used to help organisations better understand their strategic position and formulate feasible and suitable growth and competitive strategies. Based on a sound understanding of the theories, students will be required to apply the concepts through the use of innovative strategic planning teaching and learning technologies and case study material.

20 credits

Chinese Language 4A

This module focuses on receptive activities and written productive activities in Chinese language at lower intermediate level consolidating the knowledge learned from semester 1. This module acts as a transition between the teacher-centred learning required for the acquisition of basic and intermediate language skills, and the autonomous and self-directed learning required at more advanced levels. Previous grammar knowledge will be consolidated and more advanced grammar points will be introduced. Translation and functional reading skills are extended, with longer and more complicated texts.

20 credits

Chinese Language 4B

This module is focusing on oral and aural activities in Chinese language at lower intermediate level consolidating the knowledge learned from semester 1. Every week students are made aware of and given the opportunity to practise spoken applications of given themes, which is shared with the grammar and writing components.

10 credits

Essentials of Marketing

This module aims to introduce the field of marketing to Level 2 students. The coverage will include the basics of marketing strategy including segmentation, targeting and positioning as well as the practical domains of strategy development like product and brand management, services marketing, pricing methodologies, promotional strategies, distribution and logistics.

20 credits

Core module:

China Year Abroad

This year abroad at Nanjing University is designed to equip students with more advanced language skills, as well as to immerse them in Chinese culture, enabling them to take part in a range of structured and informal learning experiences to develop their familiarity with the Chinese social, cultural and physical environments. On completion of the module they will have acquired facility in operating with confidence with a Chinese language environment, possessing a vocabulary of around 3000 characters. Both of these elements are essential for progression to Level 3.

Where extenuating circumstances prevent a cohort, or a large portion of a cohort, from completing a complete academic year abroad, the School of East Asian Studies will provide alternative arrangements for students to meet the language learning outcomes.

120 credits

Core modules:

Chinese Language 5

This module is divided into four sections, each one focussing on a key linguistic skill which is demanded of adult foreign users of the language. These skills are: interpreting/translating between Chinese and English; summarisation of information bearing texts; writing in Chinese, with a focus on short reports and the interpretation of data; and speaking, with a focus on group and individual presentations. Group work, with students determining their own materials for study, is a key element of the module, enabling students to develop as independent learners.

20 credits

Corporate Social Responsibility

The Johannesburg Earth Summit, the runaway success of No Logo, the corporate scandals and subsequent questioning of the regulatory structures within capitalism, all suggest that the relationship between business, the state and civil society is being debated with greater urgency than at any time since Milton Friedman declared the business of business is business. Again we are asking 'what is the role of the firm?' Much of the dialogue and debate surrounding this issue is being conducted under the rubric of the concepts of Corporate Social Responsibility (CSR) and Corporate Citizenship. The emergence of these concepts and the implementation of strategies to emphasise and improve the socially responsible practices of companies represents a significant development in the ongoing debates surrounding the role of business in modern society. Supporters suggest we are witnessing the emergence of a new breed of 'Corporate Citizen' as companies seek greater interaction with civil society, look to adopt more ethical business strategies and engagement about their practices through the provision of greater openness and access to information.This module seeks to provide an initial introduction to the key issues and themes that are emerging within the CSR field. It examines the pressures encouraging companies to adopt more ethical business strategies, the types of practices and strategies which different companies have sought to adopt in this field, and the potential advantages that are identified for a socially responsible business.

20 credits

Chinese Language 6

This module builds on skills acquired in Chinese Language 5. It is divided into four sections, each one focussing on a key linguistic skill which is demanded of adult foreign users of the language. These skills are: interpreting between Chinese and English; summarisation of information bearing texts; writing in Chinese - with a focus on short reports and the interpretation of data; and speaking, with a focus on group and individual presentations. Group work, with students determining their own materials for study, is a key element of the module, enabling students to develop as independent learners.

20 credits

Approved modules:
You will take 60 credits worth of modules from the following list. Each module is worth 20 credits.

Creativity and Innovation

The module aims to develop in students both a theoretical critical understanding of, and practical guidance to enhance, creativity and innovation in organisations. Topics will include: different methodologies for studying creativity and innovation; cognitive, biological, personality and affective bases of individual creativity; explaining influences on team and organisational innovation; and social dimensions of innovation. A key practical feature of the module is that it will also train students in how to use the CLEAR IDEAS model to develop innovative solutions to real-life problems.

20 credits

Digital Marketing

This module is intended to guide students on the applications of marketing theory to the Internet. Teaching will involve building upon existing marketing concepts while questioning the validity of existing theory in light of the differences between the Internet and other media, and differences between digital marketing and other forms of marketing communications. The module covers how organisations (both public and private sector) use digital media to connect, interact, establish and maintain productive dialogue with customers. The module explores the impact of the Internet on marketing and branding activities and the techniques employed to enable the development of meaningful customer relationships.

20 credits

Managing complex projects

Megaprojects are transformative for economies and can impact millions of people. Although some of the basic principles of project management may still apply, large-scale complex projects involve different managerial challenges that are related to their size, significance and uncertainty. The aim of this module is to provide students with the fundamental aspects of managing complex projects. It provides an encompassing view and understanding of the challenges and causes of risks in managing projects that is necessary to effectively drive change in organisations and the wider society.

20 credits

Critical Perspectives in Work and Organisational Psychology

In general terms, Work and Organisational Psychology is concerned with the application of psychological theories and techniques to the analysis and resolution of problems that confront the personnel or human resource function, in its endeavours to select, train, appraise and develop a competent workforce. Work and Organisational Psychology has traditionally positioned itself within the broad terrain of experimental social psychology, a discipline that emphasises the importance of the application of empirical scientific methods to the study of human behaviour. The aim of this unit is to critique this positioning and to present arguments that we need alternative knowledges to enable us to fully understand workplace behaviour.

20 credits

International Marketing

This module provides students with an understanding of international marketing. The module will prepare students for the challenge of global marketing and enable students to have sufficient knowledge to be able to take on international related work, if faced by this challenge in industry.

20 credits

Work-Related Health & Well-Being

This module is designed to introduce students to a broad range of topics relevant to good understanding of employee well-being in the workplace of today. Indicative topics that might be covered include: stress/burnout, workplace bullying/violence, absenteeism (and presenteeism), musculoskeletal disorders, job crafting, job redesign etc. In addition, the module will examine potential workplace/organisational interventions designed to limit the risks to employees of these factors, for example, organizational stress policies, bullying policies and reporting systems, HR initiated health and well-being programmes, mindfulness.

20 credits

Socially-Responsible Marketing and Consumption

The module provides students with a comprehensive understanding of socially responsible marketing and consumer behaviour and will demonstrate how marketing and consumer behaviour principles can be used to tackle social issues (such as smoking, unhealthy eating, etc), support non-profit organisations, aid sustainability, support government policy development and benefit consumer welfare. In doing so it will, both theoretically and practically, through current examples and case studies, examine social marketing, non-profit marketing management, health communications, charity marketing, sustainability marketing and transformative consumer research in a range of industry sectors including arts, education, healthcare, social entrepreneurship and the public sector.

20 credits

Applications of Operations and Supply Chain Management

Operations Management and Supply Chain Management deal with the production of goods and services and relate closely to other business functions. They are concerned with the effective, efficient and economic marshalling of the organisations resources to meet its objectives. Operations Management is a central business function in all commercial businesses. Supply Chain Management expands the role of Operations Management into understanding how purchasing and supply can be managed. This module is intended to develop higher level skills in Operations Management and Supply Chain Management beyond those developed at level 2.

20 credits

Industrial Relations

Industrial Relations explores the nature of working relationships and the constraints within which they operate. The subject is multi-disciplinary in nature and the content of this particular unit focuses on aspects of industrial relations which practising managers may experience. The unit aims to establish a conceptual framework for understanding industrial relations based on academic theories and research data. A further aim is to develop analytical skills that look beyond symptoms and to encourage judgement founded on an understanding of likely outcomes/implications.

20 credits

Language and Organisation

This unit aims, first, to develop an in-depth understanding of communication processes in organisations and an awareness of why these often prove problematic. The unit explores meaning-making as a negotiated arena in which we, as human beings, draw on deep-rooted assumptions and expectations. Second, the unit aims to enable students to communicate more effectively in organisational contexts, in their future roles as managers, consultants or researchers. More broadly, the aim is to develop students' ability to learn and manage their own learning, and to encourage effective time management and personal resources planning. Having completed this unit students should be able to discuss current theoretical approaches to language use and meaning-making in organisations, apply this theory to their own experiences of organisation, critically evaluate the role of language in effective leadership, and in the management of change, and use the techniques and approaches introduced in this unit to communicate more effectively in their future work settings.

20 credits

International Business

This unit introduces key theories of international business development - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, and to key strategic management issues such as global supply chain management, knowledge management, intellectual property protection and risk management,

20 credits